Sunrise, Inc. (株式会社サンライズ Kabushiki-gaisha Sanraizu?) is a Japanese animation studio and production enterprise. It is a subsidiary of Namco Bandai. Its former name was Nippon Sunrise, and prior to that, Sunrise Studios. Its headquarters is located in Suginami, Tokyo.
Among Japan's largest and most famous studios, Sunrise is renowned for several critically-lauded and popular original anime series, such as Gundam, Armored Trooper Votoms, Vision of Escaflowne, Cowboy Bebop, Witch Hunter Robin, Mai-HiME, Mai-Otome, Code Geass: Lelouch of the Rebellion, as well as its numerous adaptations of acclaimed manga and light novels such as Dirty Pair, City Hunter, InuYasha, Outlaw Star, Yakitate!! Japan, Planetes, Keroro Gunso, Gintama and several others. Because of the fluidity of much of their work, some fans refer to some of their animation as "Sunrise Smooth."
Anime created by Sunrise that have won the Animage Anime Grand Prix prize are Mobile Suit Gundam in 1979 and the first half of 1980, Space Runaway Ideon in the second half of 1980, Crusher Joe (co-production) in 1983, Dirty Pair in 1985, Future GPX Cyber Formula in 1991, Gundam SEED in 2002, Gundam SEED Destiny in 2004 and 2005, Code Geass: Lelouch of the Rebellion in 2006 and 2007 and Code Geass R2 in 2008.
According to an interview with members of Sunrise the studio was founded by former members of Mushi Production in 1972, under the name Sunrise Studio, Ltd. (有限会社サンライズスタジオ Yugen-kaisha Sanraizu Sutajio?). There are numerous sub-divisions (Sunrise No. 1 Studio, No. 2 Studio, Sunrise Iogi Studio (featuring Gorō Taniguchi), and Sunrise Emotion Studio (featuring Katsuhiro Otomo), which are headed by Sunrise producers and directors assigned to the production of particular series.
Sunrise has been involved in many popular and acclaimed anime television series, including Mobile Suit Gundam (and all its various spinoffs and sequels since 1979), the Mashin Eiyūden Wataru series (1988–1997), the Yūsha series (1990–1997), the Eldran series (1991–1993) which has now become part of the Yūsha series since the Takara Tomy merger, and the Crest of the Stars series (1999–2001). They produced the apocalyptic Space Runaway Ideon in 1980.
They have co-produced a number of series with Toei Animation, including Chōdenji Robo Combattler V (1976), Chōdenji Machine Voltes V (1977), Tōshō Daimos (1978), and Cyborg 009 (1979). Sunrise is especially known for their mecha anime series (including Gundam) such as Invincible Steel Man Daitarn 3 (1978), Fang of the Sun Dougram (1981), the Armored Trooper Votoms and Aura Battler Dunbine series (1983), Blue Comet SPT Layzner (1985), Patlabor (1989), The Vision of Escaflowne (1996), Overman King Gainer (2002), Zegapain (2007), and Code Geass (2006/2008). They even worked alongside Tsuburaya Productions to animated the anime The Ultraman (1979).
Sunrise has produced a variety of non-mecha works as well, including Crusher Joe (1983), Dirty Pair (1985), Mister Ajikko (1987), Obatarian (1990), Cowboy Bebop (1998), Infinite Ryvius (1999), Seraphim Call (1999), InuYasha (2000), s-CRY-ed (2001), Yakitate!! Japan (2004), and Freedom Project (2006).
A number of staff from Sunrise have gone on to form independent animation companies which have become well known in their own rights: Studio Deen was founded by Hiroshi Hasegawa and Takeshi Mochida, Bones was founded by Masahiko Minami, and Manglobe was produced by Shinichirō Kobayashi and Takashi Kochiyama.
- "Sunrise Official Site" (in Japanese). Retrieved 2006-02-06.
- "SUNRISE INTERNATIONAL Information". Retrieved 2006-02-06.
- Animage Editorial Staff (1987). "The main office searches for a fresh original robot anime (新たな道を模索するオリジナルロボットアニメの総本山 Arata na michi o mosakusuru orijinaru robotto anime no sōhonzan?)". Animage (in Japanese) 110: pp.60–65. Unknown parameter
- "Company Outline." Sunrise. Retrieved on February 26, 2010.
- Egan Loo (1997). "Exclusive: Studio Sunrise (part one)". EX.org. Retrieved 2009-02-26.
- Egan Loo (1997). "Exclusive: Studio Sunrise". EX.org. Retrieved 2009-02-26.
- Official website (Japanese)
- Sunrise International (English)
- Sunrise at Anime News Network's Encyclopedia
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