NEO (written next to the logo is the title in katakana, ネオ) is a 100-page monthly magazine published in the United Kingdom and Ireland by Uncooked Media that focuses on various aspects of East Asian entertainment such as Japanese anime (animation) and manga (graphic novels); Hong Kong, Korean and Japanese films; and Japanese pop, rock and visual kei music, etc.
The magazine features anime, manga, video game, film and book review sections that cover books pertaining to East Asian entertainment, such as director biographies or Japanese cookbooks, a monthly tutorial run by Sweatdrop Studios on the basics of creating manga-styled illustrations, and interviews with people involved with East Asian entertainment, such as actors like Jackie Chan, bands like Dir En Grey, An Cafe and Polysics as well as both video game and film producers and directors. There's also a letters page which features reader's art and feedback on specific topics, and an anime and manga cosplay photo gallery.
Beginning in 2009 NEO magazine started offering fans the ability to review anime previously covered in the magazine.
NEO magazine is widely stocked and distributed through several book retailers across the UK and is also available online and through mail order.
NEO magazine runs an annual awards to celebrate the best of East Asian entertainment in the UK. Winners are decided by a poll in which NEO readers are invited to vote. Voting for the NEO Awards has taken place exclusively online from 2007 onwards. Winners are announced at the London MCM Expo and relevant companies are given a trophy.
In 2007, the awards were given out as follows: Best Anime Movie - Fullmetal Alchemist: Conqueror of Shamballa, Best Anime Distributor - ADV Films, Best Anime Series - Gungrave, Best Anime Character - Rock Lee (Naruto), Best Asian Movie - The Host, Best Actor - Park Sang-myeong (My Wife is a Gangster), Best Actress - Gong Li (The Curse of the Golden Flower), Best Asian Film Distributor - Optimum, Best Manga - Death Note, Best Manga Character - L (Death Note), Best Manga Distributor - TOKYOPOP, Best Merchandiser - TokyoToys.
To be eligible, products must have been released or have had significant fan activity during the last 12 month period - although this does not run from January to December, but rather from September to September. This is so that the awards can be handed out at the October MCM Expo.
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- Smith, Tom (April 2009), NEO Magazine (56 ed.), United Kingdom: Uncooked Media, pp. 44–5
- Smith, Tom (July 2008), NEO Magazine (47 ed.), United Kingdom: Uncooked Media, pp. 48–9
- Smith, Tom (June 2009), NEO Magazine (59 ed.), United Kingdom: Uncooked Media, pp. 44–5
- Smith, Tom (April 2010), NEO Magazine (70 ed.), United Kingdom: Uncooked Media, pp. 32–4
- Smith, Tom (May 2008), NEO Magazine (45 ed.), United Kingdom: Uncooked Media, pp. 42–3
- NEO Magazine (2008, January) "NEO Awards 2007". NEO Magazine, Issue #40, p. 006–11.