"Namco Bandai" and "Bandai Namco Group" redirect here. For the game developer and publisher, see Namco Bandai Games.

Namco Bandai Holdings Inc. (NBHD) (株式会社バンダイナムコホールディングス Kabushiki Gaisha Bandai Namuko Hōrudingusu?), is a Japanese company formed through combining the management activities of Namco and Bandai and is the holding company of the Bandai Namco Group. Within the group, Namco Bandai Holdings Inc. is responsible for the planning and execution of management strategies.[3] Bandai Namco Group is a global entertainment group producing toys and video game software amongst other things,Script error: No such module "Unsubst".[4][5] such as visual and music content[6] as well as logistics services.[7] The group comprises three Strategic Business Units (SBUs) and the affiliated business companies.[8] It came into existence on September 29, 2005 through establishment of the holding company by Bandai Co., Ltd. and Namco Ltd..[9] The group has established a Sub-holding company for the US market on January 2, 2006 that is responsible for the management of their US businesses.[10] It has interests in toys, video games and arcades, anime, and amusement parks. The new entity was founded on September 29, 2005. Namco Bandai companies are organised under four strategic business units (SBUs) and the Affiliated Business Group. Bandai is currently the world's third largest producer of toys. Prior to the merger, Bandai owned Sunrise, a Japanese animation company, which became a subsidiary of NBHD following the merger. The company has its headquarters in Shinagawa, Tokyo.[11]


NBHD fully acquired developers Banpresto (whose video game operations were absorbed into Namco Bandai Games on April 1, 2008)[12] and Namco Tales Studio since the merger. Formerly, both were partially owned by Bandai and Namco respectively. On March 31, 2006, Namco and Bandai's video game operations merged into Namco Bandai Games Inc. (NBGI). Namco's arcade and facility management continues under the name of Namco Ltd.

Namco Bandai bought a 34% stake in Atari Europe on May 14, 2009, paving the way for its acquisition from Infogrames.[13] On the 7th of July 2009, Namco Bandai Holdings bought 100% of Atari Australia Pty Ltd. It will still continue to distribute Atari products from Atari Europe and Atari Inc and honor existing contracts, although Konami moved to Mindscape.

Namco Bandai is pursuing whole ownership of D3 Publisher and currently owns 95% of the company's shares.[14]


NBHD is organized into three Strategic Business Units, supplemented by Affiliated Business Companies that provide logistical support.[15] The SBUs consist of Toys & Hobby, Content (video games, anime and recording), and Amusement Facility (theme parks).

Toys & Hobby SBU

The Toys & Hobby SBU is mainly made up of the former Bandai's toy-making facilities and regional subsidiaries.[16][17]

  • Bandai Co., Ltd.
  • Bandai S.A.
  • Bandai UK Ltd.
  • Bandai España S.A.
  • Bandai GmbH
  • Bandai Polska SP.ZO.O
  • Bandai (H.K.) Co., Ltd.
  • Bandai Asia Co., Ltd.
  • Bandai Korea Co., Ltd.
  • Creative Works Co., Ltd.
  • Bandai (Guangzhou) Co., Ltd.
  • Bandai Taiwan Co., Ltd.
  • Bandai South Asia Pte., Ltd.
  • Bandai Industrial Co., Ltd.
  • Bandai (Shenzhen) Co., Ltd.
  • Bandai America Inc.
  • Bandai Corporacion Mexico S.A. de C.V.
  • Megahouse Corporation
  • CCP Co., Ltd.
  • Seeds Co., Ltd.
  • Plex Co., Ltd.
  • People Co., Ltd.
  • Sun-Star Stationary Co., Ltd.

Content SBU

The Content SBU is responsible for all video game products, including games for home consoles, arcades, and mobile platforms,[18] as well as anime production and distribution. The bulk of these facilities are made up by the former Namco, also with Banpresto and D3 Publisher, and the Sunrise anime production company, along with the following:


North America


Amusement Facility SBU

The Amusement Facility SBU oversees the company's theme parks and the management of its own arcades, most of which were acquired through the merger with Namco.

Affiliated Business Companies


  1. Consolidated Financial Highlights
  2. [1]
  3. About Namco Bandai Holdings Inc., Bandai Namco, retrieved 20 July 2010 
  4. Namco Bandai, IGN, retrieved 20 July 2010 
  5. Über Atari Deutschland GmbH, prcenter.de, retrieved 20 July 2010 
  6. Content SBU, Bandai Namco, retrieved 18 October 2010 
  7. Affiliated Business Companies, Bandai Namco, retrieved 18 October 2010 
  8. About Company - Bandai Namco Group, Namco Bandai Holdings, retrieved 20 July 2010 
  9. Namco Bandai Holdings Financial Summary page 4
  10. Namco Bandai Holdings (USA) Inc. introduction, Bandai Namco, retrieved 4 August 2010 
  11. "Corporate Data." Namco Bandai Holdings. Retrieved on March 16, 2010.
  12. IGN.com UK: Sayonara, Banpresto
  13. "Namco Bandai To Swallow Atari Europe". Edge. 2009-05-14. Retrieved 2009-05-30. 
  14. Rob Crossley. "D3 Publisher Addresses Namco Bandai Takeover". 
  15. Bandainamco.co.jp
  16. Toys and Hobby, Namco Bandai, retrieved 19 October 2010 
  17. Global Development, Bandai, retrieved 19 October 2010 
  18. バンダイナムコグループは、『世界で最も期待されるエンターテインメント企業グループ』をビジョンに、世界中の人々に『夢・遊び・感動』を提供することをミッションとしています, (Japanese)

External links

ca:Namco Bandai Holdings ko:반다이 남코 홀딩스 it:Namco Bandai ms:Namco Bandai Holdings nl:Namco Bandai no:Namco Bandai ru:Namco Bandai Holdings sv:Namco Bandai Holdings zh:南梦宫万代

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