MM! (えむえむっ! Emu Emu!?) is a Japanese light novel series by Akinari Matsuno, with illustrations by QP:flapper. The protagonist has a sexual fetishism of masochism. As of March 2010, nine volumes have been published by Media Factory under their MF Bunko J label. Taiwanese company Tong Li Publishing has published the novel series under the alternative title "MM Yi Zu" (MM一族). A manga adaptation by Issei Hyoju started serialization in the seinen manga magazine Monthly Comic Alive on July 26, 2008. The drama CD adaption was released by Edge Records on March 24, 2010 and its first-press limited edition came with a bonus CD. The anime adaptation has been announced to be green-lit, and its character Mio Isurugi's twitter began on May 27, 2010.
- Taro Sado (砂戸 太郎 Sado Tarō?)
- Voiced by: Chihiro Suzuki (drama CD), Jun Fukuyama (Anime)
- Taro Sado is the hero of the story, and a true masochist. He is sometimes forced to perform cross-dressing. He went to the same middle school as Yūno, who is at fault for turning him into a masochist.
- Mio Isurugi (石動 美緒 Isurugi Mio?)
- Voiced by: Chihiro Ishiguro (drama CD), Ayana Taketatsu (Anime)
- Isurugi is Taro Sado's senior. She is the head of his school club and is violent to Taro due to her superiority complex.
- Arashiko Yuno (結野 嵐子 Yūno Arashiko?)
- Voiced by: Yui Horie (drama CD), Saori Hayami (Anime)
- Yuno is Taro Sado's classmate. She has androphobia due to an event from junior high school. She is also the one who turned Taro into a masochist.
- Tatsukichi Hayama (葉山 辰吉 Hayama Tatsukichi?)
- Voiced by: Rina Satō (Anime)
- Hayama is Taro Sado's classmate and close friend. He enjoys cross-dressing.
- Michiru Onigawara (鬼瓦 みちる Onigawara Michiru?)
- Voiced by: Houko Kuwashima (Drama CD), Rie Tanaka (Anime)
- Onigawara is a school nurse and enjoys making people to perform cosplay.
- Shizuka Sado (砂戸 静香 Sado Shizuka?)
- Shizuka is Taro Sado's elder sister. She incestuously loves Taro.
- Tomoko Sado (砂戸 智子 Sado Tomoko?)
- Tomoko is Taro Sado's mother. She incestuously loves Taro.
- Nanaha Sado (砂戸 七葉 Sado Nanaha?)
- Nanaha is Taro Sado's cousin and sometimes visits Taro's room. The first cousins can marry under the law in Japan and Nanaha is hated by Shizuka and Tomoko.
- "えむえむっ！" (in Japanese). MF Bunko J Official Website. Retrieved 2008-06-30.
- "MM Yi Zu". YesAsia. Retrieved 2009-10-29.
- "コミックアライブ２００８／９月号" (in Japanese). Monthly Comic Alive Official Website. Retrieved 2008-08-07.
- "えむえむっ！ テレビアニメ化決定 公式サイトオープン twitterも始動" (in Japanese). Tokyo Anime Center. 2010-05-26. Retrieved 2010-06-22.
- Official Anime Website (Japanese)
- Official Drama CD Website (Japanese)
- MM! (anime) at Anime News Network's Encyclopedia
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