Bat-Manga!: The Secret History of Batman in Japan

Bat-Manga!: The Secret History of Batman in Japan is a 2008 book published by Pantheon Books, subsidiary of Random House, in the United States. The book was designed by Chip Kidd with the assistance of photographer Geoff Spear. It collects a Japanese shōnen manga adaptation of the American comic book series Batman by Jiro Kuwata simply entitled Batman (バットマン) and also includes photographs of vintage Batman toys from Japan. The Batman manga included in Bat-Manga! was created during a Batman craze in Japan, being serialized from April 1966 to May 1967, the series ended when the craze ended. The manga was released in paperback and at the same time a limited hadcover was released in October 28, 2008, with an additional manhua bootleg and an extra Batman story by the creator.

The book got generally positive reviews, with Deb Aoki of About.com rating it with 4 stars. It was made an issue that Chip Kidd got all the credit for Bat-Manga! instead of Jiro Kuwata, however Chip Kidd stated that the book is about the phenomena of Batman in Japan rather than just the manga itself.

Background
In 1966, Batman manga was created during the Batman craze in Japan, when the hit US TV series came to Japanese television audiences. The shōnen magazine Shōnen King and its publisher Shōnen Gahōsha licensed the rights to make their own Batman stories, with Batman's original publisher, DC Comics full consent. In 1967, the stories stopped and were never compiled into volume format.

David Mazzuchelli, creator of Batman: Year One, became aware of "Batman" manga's existence when he went to Japan for a cartoonists convention. The Japanese told him about a manga adaptation of Batman, information he later passed along to his good friend, premiere designer and novelist Chip Kidd. Chip Kidd had been a serious fan of Batman ever since the young age of two. When the TV series came out in the US, Chip stayed loyal to the series even while his friends started watching Happy Days.

Chip Kidd met Batman collector Saul Ferris through ebay when Kidd was bidding on what he thought was a rare, mint Japanese Batmobile toy. Ferris emailed Kidd that Batman's original tin head had been extracted from the Batmobile and replaced with a cheap imitation, rendering the toy virtually worthless. Shortly afterward, Chip Kidd and Saul Ferris became friends. Ferris has an extensive collection of non-U.S. Batman comics, including Japanese comics. Once Kidd saw the extensive amount of Batman Japanese manga and toys in Ferris' collection, Kidd put together a book proposal to DC Comics. Paul Levitz, then head of DC Comics, who is likely the most knowledgeable person in the world regarding DC publications, was not aware the Japanese published a series of unique Batman stories in 1966 and 1967. The Bat-Manga! project was given the green light with Mr. Levitz' blessing. The Batman manga was released in English in the book Bat-Manga!: The Secret History of Batman in Japan. Chip Kidd designed the book while Geoff Spear photographed Saul Ferris' collection of toys and Batman manga stories. Anne Ishii and Chip Kidd translated the Japanese into English. DC Comics' archives contained none of the manga stories and unfortunately, Ferris' collection had holes in the run so not all the stories could be published in their entirety.

Media
Bat-Manga! was released in English, trade paperback on October 28, 2008 (ISBN 978-0-375-71484-9) with an exclusive interview with the creator of the original manga, Jiro Kuwata and pictures of vintage Batman toys. A limited edition hardcover (ISBN 978-0-375-42545-5) was released at the same time with a distinctly different cover, expanded, and with an additional extra short-story by Jiro Kuwata, and the Bat-Manhua (Chinese: 神之洲菲 蝠蝙黑 俠飛 Fēixiá Hēibiānfú Fēizhōu zhī Shén, lit. "Batman: The God of Africa"), a Chinese manhua bootleg. Only 7,000 hardcover issues were released, with additional bookplates signed by him and Jiro Kuwata. At Rocketship, a comic store in Brooklyn, New York, Chip Kidd gave out exclusive bookplates to people who got their manga signed at the event. New drawings of Bat-Manga! were found in archive issues of Shōnen King, and Chip Kidd mentioned the long-hinted sequel Bat-Manga 2.

Reception
Bat-Manga! got generally positive reviews from critics. About.com's Deb Aoki lists Bat-Manga! as the best "new edition of classic manga" of 2008. The manga got a 4 out of 5 star review from Deb Aoki of About.com. "At a time when superhero comics are dark and grim, reading Bat-Manga is a blast from a simpler past, when comics were largely created for and read by kids" sai Deb, "These stories from the '60s lack complex character development, detailed artwork and snappy dialogue that contemporary fans expect from comics, but they do feature dynamic action scenes, crisp art and unusual interpretations of the Batman mythos that are infectiously fun to read". Deb went one, "On the upside, it's delightful to see Kuwata's artwork presented with such class and style, and to read an interview with the now 70-something year old manga master". Reviever Ted Anthony of Associated Press said, "That blending is what infuses such fascination into "Bat-Manga!" — designer Kidd's gorgeous examination of the odd collision between American comic-book superheroes and Japanese manga that took place in Japan in 1966 and 1967, the heyday of the Batman-as-high-camp period in the United States" Ted descired the series as if someone threw some DC Comics issues, a few Godzilla sequels and some "Speed Racer" episodes into a blender. "Granted, $60 is a high price for a glorified comic book, particularly in the current economy," said Ted however he stated that it's more than a simple comic book, it's more of a cultural document. Frank Santoro of Publishers Weekly also gave Bat-Manga! a positive review. Frank Santoro admired the yellow paper and purple ink, restoring the pages of how a Japanese kid would read it long ago. "Drawn in this golden sunshine (okay, purple) of mid-'60s classic Japanese manga, these stories capture the feeling of being a kid on Saturday morning." Bat-Manga! had an estimated rank of 180 on ComiPress's "Top 300 Series of 2008", with Naruto at #1.

Meltdown Comics, a comic book store which promoted the book itself, gave Bat-Manga! a positive review.

It has also been raised as an issue that Chip Kidd got all the credit for Bat-Manga! instead of Jiro Kuwata. Chip Kidd responded to these claims, "First, Bat-Manga is not just about the work of Mr. Kuwata, although that of course makes up the bulk of the book. Rather, it is about chronicling the phenomenon, however short-lived, of Batman in Japan in 1966" Nisha Gopalan of Los Angeles Times, considered this debatable, "it should also be noted that "Bat-Manga!" feels like a radical packaging of Kuwata's work and that the creator is interviewed and given multiple credits within its pages"