Jewelpet

Jewelpet (ジュエルペット) is a toy line and anime series created on January 15th, 2008 as a joint-venture between Sanrio and Sega Toys. The anime series is produced by Studio Comet and it premiered on April 5th, 2009 on TV Osaka and TV Tokyo, replacing Onegai My Melody Kirara★ in its initial timeslot. A second season, titled Jewelpet Tinkle☆ (ジュエルペット てぃんくる☆) is also produced by Studio Comet and began airing on TV Tokyo on April 3rd, 2010

Media Factory and Marvelous Entertainment are both currently handling the anime's DVD release in Japan. Sanrio and Sega Toys also have plans for an overseas expansion of the Jewelpet franchise, but currently, it is unknown if this expansion plan includes the United States. The series recently aired in Taiwan on YOYO TV, and premiered as part the Boing programming block on the Telecinco television network in Spain in April 2010.

Story and Seasons
The series consists of two seasons, Jewelpet and Jewelpet Tinkle☆. Both seasons focus on two human characters as well as the Jewelpet, Ruby. The stories on both seasons are completely different but sometimes Jewelpet Tinkle makes certain references from the last season. The current arc is the Akari Arc, focusing on the Main Female Protagonist, Akari Sakura.

Season 1: Rinko Arc (Jewelpet)
In the magical world of Jewel Land, three magicians turned Jewelpets into Jewel Charms so they can travel to the magic forest by the stork with the exception of Ruby, a white rabbit who likes to goof off. But then a strong wind blew the stork and the jewels were spilled, scattering them across Takaragaseki City on Earth. Ruby, now being punished, is sent to Earth to retrieve her friends. On Earth, a student named Rinko was on her balcony observing the night sky and saw a group of shooting stars, one of them fell into her water glass and became a Red Jewel Charm. The next day, she and her friend Minami were saved by a boy named Keigo Taitou from a jewelry store robbery. He then explained to them that he was working for a special organization which is linked to the great magicians of Jewel Land and told them about the Jewelpets. As Rinko awakened Ruby, and met Alice later on, it’s now their task to gather all the Jewelpets together and take them back to Jewel Land before an evil Jewelpet named Diana finds them first. As the Series Progresses, the main heroines uncover new Jewelpets on their way. But at the same time, Dian, another Jewelpet who can use Dark Magic awakens from her Jewel Charm State. And now the heroes have to face him and the havoc and chaos that will be caused in both Jewel Land and the Human World. Will they collect all the lost Jewelpets and defeat Dian, or will he plunge both worlds into chaos and despair?

The series is set in the fictional Takaragaseki City, a setting modeled after two famous cities in Japan, Tokyo and Osaka.

Season 2: Akari Arc (Jewelpet Tinkle☆)
In Jewel Land, Jewelpets, a group of animals who have the natural ability to use magic lived in harmony with the Magicians attending the Magic Academy to learn how to use magic with their Jewel Eyes. However Ruby, a white Japanese Hare whose magic sometimes fails, is appointed to go to the Human World to search for a partner whose feelings of her heart matches hers. But when she uses the card that the magicians give her, she is sent to the Human World by accident. There, a girl named Akari Sakura meets her on the beach on her way to school. At first, Akari can't understand her due to her Jewel Land Language, but Ruby eats a special candy so she can speak and understand human language. As the day passes, Ruby knows about her problem in school and later apologized, saying that she didn’t know Akari’s personal problems as she tries to cheer her up. As Akari accepts Ruby, a Jewel Charm appears on her hand and she realizes that she was chosen by Ruby to be her partner. After that, she decides to become a student along with Ruby as they are accepted into the Jewel Star Grand Prix. The prize is that any wish they want will be granted. Will she be a winner of the grand prix and let her wish be granted in the end, or will it just end up as one big disaster?

The series is set majorly in both Jewel Land and in the human world, more specifically Akari's hometown in Kanagawa Prefecture, Japan.

The Jewelpets
The Jewelpets are 34 magical animals named after famous birthstones, minerals and jewels. They each have a different kind of sparkling jewel for their eyes, used for casting special magic called "Jewel Flash". According to the series, They were created by the Great Magicians long ago and live in a mystical place called Jewel Land, attending a school to learn more about magic and each of them were paired by their own human partners. The Jewelpet's Magic are divided into two sides: the normal magic and the forbidden dark magic.

Jewel Land
Jewel Land (ジュエルランド) is the homeworld of the Jewelpets and the great magicians. It is also a magical place where all Jewelpets study magic and be friends with their fellow humans and magicians. The whole place is filled with colored trees, magical gemstone bushes and crystals and the whole geography is composed to two islands: the main island and the uninhabited smaller one. Magic and Alchemy is the main education in the whole place. The notable places in Jewel Land is the Magic Academy, where all Jewelpets attend Magic Classes to study magic and alchemy, the Strawberry Cafe, a famous spot where Jewelpets get together for a snack and the Jewel Tower, on which the Four Great Witches of Jewel Land and Jewelina lives.

Jewel Land History
The whole world's creation is unknown, but in that creation gives birth to both Dark and Light magic. A great war during the ancient times surrounds the land with Anger and Despair and almost destroyed Jewel Land, leaving into a barren wasteland. Using both the powers of the Jewel Stick and Opal's power of Miracles, the whole Jewel Land is restored and flourished once again, thus ending the Ancient Age. Again, another war started by Dian erupts in both worlds, dubbing it as the Day of Dian (ディアン事件), with him telling to the Jewelpets about his rebellion against the Humans, who thinks the humans mistreated the pets. In his attempt, he goes to the human world and killed everyone by turning them to stone. The Four Great Magicians looked over this situation and tried to fight in order to stop her. They successfully sealed Dian into the Bermuda Triangle (ビミョーダ・トライアングル) and reverted him into his Jewel Charm form. His Jewel Charm is sealed inside the Ice Prison in the Bermuda Triangle, a place where no Jewelpet nor Human can enter. To make sure he won't be awakened, 8 chosen Jewelpets called the Jewel Eight (ジュエルエイト) were in charge on guarding the Bermuda Triangle, but all of them disappeared without a trace. After he was sealed, his sister, Diana tried to free him by making the humans go into the Second World War, but that attempt failed as she was reverted back into her Jewel Charm form, only to be found by the Phantom Herb Thieves in the present day.

Jewel Pocketbook
The Jewel Pocketbook (ジュエル手帳) is a pink book-like item used to cast spells and identify the certain Jewelpets that Rinko and the gang encounter. The pocketbook can also detect dark magic close by. In the earlier Episodes, it was only used to awaken Jewelpets from their "Jewel Charm" state by saying the Magical word "Puri Puri Puririn Prism! Open, Jewel Heart!", the book casts a special spell to awaken them. There are 4 buttons in the Jewel Pocketbook when opened.

Jewel Charm
The Jewel Charms (ジュエルチャーム) are special jewels from which the Jewelpets use. Each Jewelpet has its own Jewel Charm and is considered their "sleeping" state after the magicians cast a special spell on them. The Jewelpets stay on that form until they are awakened by either Rinko or Diana. In the second season, the Jewel Charm is a symbol of a Jewelpet's bond between it's human partner and is used as a magical device by the people chosen by their Jewelpet partners. The caster needs to recite magical phrases to activate its magic, while it also changes the caster's costume in the process to increase its magical potential.

Jewel Stick
The Jewel Stick (ジュエルステッキ) is a magic wand and a rumored legendary weapon of Jewel Land that comes out only once every 1000 years when the Jewel Pocketbook and the Dark Jewel Pocketbook were combined together. It was once used by a legendary magician who restored Jewel Land torn by war using its magic. Because of its supreme power, misusing it would cause disasters if it falls into the hands of the wrong person. The stick chooses Rinko as its new user after it was unveiled in Episode 26 to save everyone from a volcanic eruption by summoning Opal, the legendary unicorn Jewelpet. Ruby, Garnet and Sappie also possessed the Jewel Stick only a smaller version with different colored ribbons to distinguish which Jewel Stick belongs to either the 3 main pets. When Rinko is using the Jewel Stick, she recites the words "Kirapi Karin" to cast magic and "Puri Puri Puririn Prism! Open, Jewel Heart Evolution!" to awaken a Jewelpet from their Jewel Charm state. Ruby, Garnet and Sapphy can also use the Jewel Stick to do magic or summon a Jewelpet in Jewel Land by saying "Puri Puru Puro Puru Puri Foni, -Name of the Jewelpet-, Jewel Return!". But this can only be done when Ruby, Garnet and Sapphy were together. Three forms of the Jewel Stick exist: One by Rinko, the ones wielded by Ruby, Garnet and Sapphy (With color coded ribbons on each) and another by Dian.

Jewel Pot
The Jewel Pot (ジュエルポット) is a card-like item used by the Jewelpets in Jewelpet Tinkle. Its function is to actually be used as a magical device which transports a Jewelpet into the Human World through a magical portal. It can even send a human and the Jewelpet into Jewel Land using the same transportation, but only through a computer. It can also freeze time, making the Jewelpet and its human partner have a good time in Jewel Land until they return to Earth. There are eight buttons in the Jewel Pot, and each stores a magical item like the Rare Rare Drops.

Rare Rare Drops
The Rare Rare Drops (レアレアドロップ) are special candies taken by the Jewelpets to make them talk human language when they're in the Human World. It was one of the magical items stored in a heart-shaped jar and can be accessed using the Jewel Pot. Since the residents of Jewel Land have their own language, they use the drops so they can understand human speech.

Jewel Stone
The Jewel Stones (ジュエルストーン) are magical jewels that the Jewel Star contestants obtain to distinguish their magical improvement in the Magic Academy. Each Jewel Stone is star-shapped has different colors and collecting them while studying in Jewel Land can level up their magic ranking as well as their Jewelpets. In addition, when 12 jewel stones were collected, the person is qualified for the Jewel Star Grand Prix by default.

Magical Spells and Terms
Prior to the debut of Jewelpet Tinkle, several magical words and terms were created for the characters for them to cast magic. Each of the magicians or witches must recite the magical words to do some magic and it's categorized in both genders:


 * Tinkle Tinkle (ティンクルティンクル) for the Girls
 * Gurira Gurira (グリーラグリーラ) for the Boys

The magic words that the magicians and candidates of the Jewel Star Grand Prix needed to recite are as follows.
 * Lealuna (ララルーラ) - A magical spell used for dressing up or transformation. This spell is used by Miria in Episode 2.
 * Leonora (レオノーラ) - One of the basic spells of the Magical Blue Class Jewelpets, it's a magical spell used for Manipulating objects or bringing a non-living object to life. Leon used this spell in Episode 2.
 * Rangula (ラングーラ) - A magical spell used for moving basic objects and returning them to their proper spot. It's also a magic that can restore a broken item into normal like Moldavite's Statue. Like Leonora, this is considered as a spell used by the Magical Blue Class Jewelpets but it can also be casted by a normal Jewelpet as well.
 * Popole (ボッボーレ) - One of the basic spells of the Magical Red Class Jewelpets, the spell creates fire orbs that can light up a dark area and can ricochet through walls. Because of its fire attribute, misusing it can cause gigantic fires.
 * Landeav (ランデアーブ) - A spell that can make someone grow in size. Sara used this spell in Episode 5.
 * Lenore (レンオーレ) - A spell that opens doors and special passageways. Sara first used this spell in Episode 5. In Episode 14, it is also used to open the Time Trip Gate.
 * Loccodaula (ロコダウーラ) - A spell that can make someone shrink in size. Sara used this spell in Episode 5.
 * Noiwaku Leib (ノイワコ・リーブ) - A spell that can soften someone's fear. Everyone in the Magic Academy used this spell during Episode 6.
 * Reniarm (レニアーム) - One of the basic spells of the Magical Green Class Jewelpets, it's a spell that can makes flowers and plants bloom. Akari used this spell in Episode 7 to see the flowers that bloom once every 1000 years in Jewel Land.
 * Ding Dong Bell (ディンドンベル) - A spell that restores the Bells of the Magic Academy to its original state. Akari used this spell in Episode 8 after she read the note Judy left to her 12 years ago.
 * Elebore (エレポーレ) - A spell that can cast lightning and thunder to someone. Considered as a Magic Spell only used by Magical Red Class Jewelpets even thought it has a lightning attribute. Sara first used this spell in Episode 9.
 * Lirulito (リルリット) - A spell that can transform someone into the person related to the caster, for example Akari's father. The spell can be used by Magical Green Class Jewelpets to get out into some situations. Akari fully used this spell in Episode 11 to get into her father's office unnoticed.
 * Loppepira (ロッペピーラ) - A magic that can make someone enter inside the cartoon world. Aiamupen used this in Episode 12 to take Akari, Ruby and Labra inside the Manga they created.
 * Leonora Uiga (レオノーラ・ウィーガ) - An improved version of the Leonora magic spell. It can create anything the caster wishes for.     Marianne created an arrow to make Leon fall in love with her in episode 16.
 * Lularoito (ルラロイト) - A spell that can make someone say their reward. Nicolas used this spell in Episode 18.
 * Lumulashka (リムラーシカ) - A magic spell that can duplicate an object or a person. This spell is used by Sara in Episode 5 and later by Titana in Episode 19.
 * Libeandalu (リベアンダール) - A magic spell that can manipulate the weather and preventing it for becoming worse. The spell is considered a spell used by Magical Black Class Jewelpets. Tametorin and Toristein used this spell in Episode 20 and later by Akari on the same episode.

Jewel Games
The Jewel Games (ジュエルゲーム) is a forgotten tradition of the Jewelpets that started in ancient Jewel Land, on which magic is not yet known. There are two teams available and each team needs to beat on a certain Jewelpet, then a battle is done according to the rules. The winner can obtain the hoped one from the loser side. The Jewel Games were banned in Jewel Land after the Ancient Age, but only Diana and Dian knows how the rules and mechanics were done but with a few modifications:


 * The teams must bet on their certain Jewelpet or human who will compete.
 * The players must select a Battle Card. The battle card the player picked is how the battle will be done. For example, in episode 37, the Jewel Game battle is done is some sort of group dance idol performance, on which the most number of audience wins.
 * Magic is allowed to be used in the battle.

The Jewel Games were decided by the Judge, and he decides who wins or loses.

Rare Rare
Rare Rare (レアレアドロップ) is a Jewel-Landian's term for anything human-related. It's stated that Rare Rare World is actually the Human World, on which Akari lives. Everyone in Jewel Land referred to the humans in this word and terms, especially the high class magicians of the Magic Academy. The name Rare Rare Drops comes from this term.

Jewel Star Grand Prix
The Jewel Star Grand Prix (ジュエルスターグランプリ) is a special contest when all of the contestants gather 12 Jewel Stones from their magical study in Jewel Land. The contestants compete in magical battle and the winner will obtain the title "Jewel Star", while giving her/him a magical crown that can grant three wishes to the winner. The first Jewel Star Grand Prix was first held inside Jewelina's Castle while the winner of the last Grand Prix is Judy and her Jewelpet Prase.

Jewel Star
The Jewel Star (ジュエルスター) is a title given to the winner of the Jewel Star Grand Prix. She/He wears a special crown of the same name, which is blessed by Jewelina's magic and it will grant 3 wishes from the winner. The person who last became the Jewel Star is Judy and her Jewelpet Prase 12 years ago before Akari and Ruby met.

Merchandise
Before the anime series started airing in 2009, Sega Toys collaborated with Sanrio to release a line of plush toys featuring the characters from the series in 2008. Each plush Jewelpet contains a password to access the Web-Gurumi website, a special site in which the customer "adopts" this pet in the virtual World, similar to Webkinz's Webkinz World website. Like Webkinz, if the user doesn't have the password, the user may not get access to the website. Accounts expire within one year, unless another Jewelpet toy is bought, and that animal added to the user account. These similarities stirred both Ganz and Sanrio/Sega Toys in a controversy due to the same concept on the toys. However, the three companies never give any comments about it.

As the series became popular in Japan, its merchandise extended to stationery, school supplies, bags, raincoats, umbrellas, lunch boxes and even toy replicas of the Jewel Stick and Jewel Pocketbook. A Trading Card Game spinoff was then released by Bushiroad, the creators of the Weiß Schwarz and Alice X Cross Trading Card Games. Both the starter set and booster packs were released on July 30th, 2009.

DVD release
Media Factory and Marvelous Entertainment released several volumes of the first season on separate Region 2 DVDs in Japan. All seventeen volumes have been released, the first 16 has 3 episodes while the last volume has 4 episodes. The first volume of the second season DVD was released on June 30th, 2010, containing some bonus footage from the Sanrio Puroland event as well as some few bonuses.

Manga
Two manga spinoffs were created, and are both serialized by Shogakukan. Each were published during the airing of the anime series. The first one was serialized in the Shojo Magazine Pucchigumi with illustrations by Mako Morie in 2009. The first series ended in the same year. The second manga series was then serialized in the Shojo Magazine Ciao in February 2010 with illustrations and story by Sayuri Tatsuyama under Sanrio and Sega Toys' permission. The second manga series is tied in with the second season.

Games
Four video games were also made to tie in with the toy and anime franchises, three were for the Nintendo DS and one was for video game arcades in Japan.

Jewelpet: Cute Magic Fantasy
Jewelpet: Cute Magic Fantasy (ジュエルペット かわいい魔法のファンタジー) is a Rhythmic Music Game for the Nintendo DS developed by MTO and published by Sega released in April 30th 2010. The game utilizes the Nintendo DS console in a horizontal layout and uses the DS Stylus to navigate through the game. Magic sessions were also utilized by the stylus as well, letting the player touch the flowers appearing on the screen to successfully synchronize with the music. Wi-Fi Connection is also available, allowing online gameplay with other players.

Jewelpet: DS Magic Kirapi Kariin
Jewelpet: DS Magic Kirapi Kariin (ジュエルペット 魔法のDSキラピカリーン☆) is a Rhythmic Music Game for the Nintendo DS and the second of the Jewelpet DS games series developed by MTO and published by Sega released on December 17th 2009. It's the sequel to Jewel Pet: Cute Magic Fantasy and the game is based on the Jewelpet anime itself. The gameplay is like the first game but with major additions such as adding the microphone feature, character voices from the anime and VS Magic sessions. Interactions with your Jewelpet is introduced in this game.

Jewelpet: The Glittering Magical Jewel Box
Jewelpet: The Glittering Magical Jewel Box (ジュエルペット キラキラ魔法の宝石箱) is a Puzzle game for the Arcades developed and published by Sega. Officially released in 2010, The game uses collectible cards that can be linked into the game and the main objective is to collect jewels to gain several bonuses. The gameplay is in the style of Columns, considering it as an arcade style spiritual sequel.

Jewelpet: Let's play Together in the Room of Magic!
Jewelpet: Let's play Together in the Room of Magic! (ジュエルペット 魔法のお部屋でいっしょにあそぼう!) is a Life Simulation Game for the Nintendo DS and the third of the Jewelpet DS games developed by MTO and published by Sega, released on August 5th 2010. Unlike the past two games, the third one utilizes the Nintendo DS console in a vertical layout and is based on the Jewelpet Tinkle anime. It has a different gameplay style, which departs from the first two sequels and has a few improvements made in the gameplay such as improved interactions with your Jewelpet, accessories for the Jewelpet characters, mini-games and newer magic sessions.

Music
The series' music is composed by Shiro Hamaguchi and directed by Takuya Hiramitsu in season 1 and Yoshikazu Iwanami in season 2.

Events
A musical was held in Sanrio Puroland from November 6th, 2009 to December 25th, 2009, featuring Ruby, Garnet and Sapphy.

Reception
According to Bandai Child Questionnaire for Children's Favorite Characters from 0-12 years, Jewelpet appeals to children ages 6 to 8 and it managed to entered in 3rd place in the ranks of the survey due to it's popularity with girls. The first season of the Jewelpet Anime ranked 7th in the Kanto Video Research, from December 27, 2009 to January 3, 2010.