Minx (comics)

Minx was an imprint of DC Comics that published graphic novels aimed at teenage girls. It ran from 2007 to 2008.

History
It was announced in November 2006, following several years of planning. Senior Vice President Karen Berger and Group Editor Shelly Bond are supervising the imprint.

DC has contracted Alloy Marketing + Media to market the line and its books, with a budget of either $125,000 or $250,000. Berger has stated that the success of translated manga and Marjane Satrapi's Persepolis among teenage girls helped to motivate the creation of Minx.

Initial online reaction to the imprint was a combination of optimism and skepticism, with some controversy over the sexual connotations of the name as well as the small proportion of female creators in the initial lineup, especially due to an emphasis on female creators in The New York Times article that broke the story.

On September 24, 2008, Comic Book Resources reported that numerous sources had confirmed the Minx imprint was cancelled. Some projects would still be published, while others were cancelled; specific titles are not yet announced, something confirmed by DC the next day. CBR summed the situation up:

Multiple sources close to the situation agree Bond and DC aren’t to blame for MINX’s cancellation, and that this development should be seen as a depressing indication that a market for alternative young adult comics does not exist in the capacity to support an initiative of this kind, if at all

Solicited titles Emiko Superstar and Token will be published, as will the sequel to The New York Four. However, the fate of The PLAIN Janes sequel is yet to be resolved but the virtually complete All Nighter won't, however, its creator David Hahn is committed to getting it published, saying "over the past two-and-a-half years, I've ignored my other creator-owned projects to devote my efforts to ‘All Nighter,’ so somehow, I will see to it that it eventually gets published."

Most of the suggestions for the imprints failure focus on the failure of the distributor Random House failure to achieve one of the principle aims: to get the graphic novels shelved in the Young Adult section in the major bookstores. However, creators questioned felt that this could have been achieved given time.

Interviews

 * Cecil Castellucci, November 30, 2006
 * Jim Rugg, December 1, 2006
 * Line Editor Karen Berger April 5, 2007
 * Mike Carey April 10, 2007
 * Louise Carey May 23, 2007
 * Rebecca Donner, Publishers Weekly, May 12, 2008