First Love Limited

First Love Limited (初恋限定.), also known as Hatsukoi Limited, is a Japanese shōnen romantic comedy manga by Mizuki Kawashita. It was serialized by Shueisha in the manga magazine Weekly Shōnen Jump from October 2007 to May 2008 and collected in four bound volumes. The series depicts vignettes in the love lives of eight girls in middle school and high school.

A drama CD adaptation was released in February 2009, and a light novel in March 2009. An anime adaptation produced by J.C.Staff was broadcast in twelve episodes in Japan from April 11 to June 27, 2009.

Plot
The manga features a series of short stories about eight girls in middle school and high school, plus their classmates and relatives. Each chapter focuses on a different main character. These stories are intertwined and eventually lead to a main story involving most of the cast.

Middle school students

 * Ayumi Arihara (有原あゆみ)
 * A second year in middle school and the focus of Chapter 1 where she is one day asked out by Misao Zaitsu. Though she claimed she would accept any offer, she is consistently unsettled by Zaitsu's monstrous appearance.  However, she shows she can be somewhat caring as well as crafty. She has a crush with Misao's younger brother Mamoru after he carries her to the infirmary in the manner like a princess by a prince. At the end of the anime, she is trying to decide between the two Zaitsu brothers, whether to choose the one who likes her (Misao) or the one she likes (Mamoru). In the Manga, she rejects Misao and told him she doesn't want to give up just yet on her first love.
 * A second year in middle school and the focus of Chapter 1 where she is one day asked out by Misao Zaitsu. Though she claimed she would accept any offer, she is consistently unsettled by Zaitsu's monstrous appearance.  However, she shows she can be somewhat caring as well as crafty. She has a crush with Misao's younger brother Mamoru after he carries her to the infirmary in the manner like a princess by a prince. At the end of the anime, she is trying to decide between the two Zaitsu brothers, whether to choose the one who likes her (Misao) or the one she likes (Mamoru). In the Manga, she rejects Misao and told him she doesn't want to give up just yet on her first love.


 * Kei Enomoto (江ノ本慧)
 * One of Ayumi's friends, Kei is apparently very popular with guys due to her earlier developed body and "mature" face. However, she sees the attention she receives as a hassle, and believes confessions of love are just a chore if the feeling isn't mutual. She openly admits that looks are a major factor when starting a relationship, but carries a love-hate (mostly hate) relationship with Kusuda. Because of this belief, she denies any attraction to him, even to herself. But when he confessed his feelings to her, she returned them and at the end of the series she change her way of thinking that looks are no longer a major factor to start a relationship but inner beauty(which surprise everyone especially Rika saying that it sounds like a big joke from her). She is in the same grade as Ayumi.
 * One of Ayumi's friends, Kei is apparently very popular with guys due to her earlier developed body and "mature" face. However, she sees the attention she receives as a hassle, and believes confessions of love are just a chore if the feeling isn't mutual. She openly admits that looks are a major factor when starting a relationship, but carries a love-hate (mostly hate) relationship with Kusuda. Because of this belief, she denies any attraction to him, even to herself. But when he confessed his feelings to her, she returned them and at the end of the series she change her way of thinking that looks are no longer a major factor to start a relationship but inner beauty(which surprise everyone especially Rika saying that it sounds like a big joke from her). She is in the same grade as Ayumi.


 * Koyoi Bessho (別所小宵)
 * Another one of Ayumi's friends, Koyoi has an open brother complex with her brother Yoshihiko, which stressed him a lot. For a while when Misao started hanging around, she, along with Nao Chikura, stopped walking home with Ayumi, who is also her classmate. Since her brother likes Misaki, a popular and attractive girl, she regards her as a "Final Boss" that she must defeat. She also quotes that Misaki's chest is a "truly evil power."
 * Another one of Ayumi's friends, Koyoi has an open brother complex with her brother Yoshihiko, which stressed him a lot. For a while when Misao started hanging around, she, along with Nao Chikura, stopped walking home with Ayumi, who is also her classmate. Since her brother likes Misaki, a popular and attractive girl, she regards her as a "Final Boss" that she must defeat. She also quotes that Misaki's chest is a "truly evil power."


 * Rika Dobashi (土橋りか)
 * Seemingly the most level headed out of the group, Rika (or Doba-chan to her closest friends) seems to enjoy teasing others. A well known tom-boy, she excels in athletics and has been stated to be domineering. She is in the same grade as Ayumi. She became close to tennis player Haruto Terai when he started physical training with her, and over time became attracted to him, but didn't give him that impression at first, thinking that was all there was to have a relationship. However, after Kei explained to her about what boys think and feel, Rika became more overt about her feelings, and surprised Haruto with a kiss, and furthermore, after the runaway incident by some of the boys, she admits that if Haruto also ran away, she "absolutely won't like it".
 * Seemingly the most level headed out of the group, Rika (or Doba-chan to her closest friends) seems to enjoy teasing others. A well known tom-boy, she excels in athletics and has been stated to be domineering. She is in the same grade as Ayumi. She became close to tennis player Haruto Terai when he started physical training with her, and over time became attracted to him, but didn't give him that impression at first, thinking that was all there was to have a relationship. However, after Kei explained to her about what boys think and feel, Rika became more overt about her feelings, and surprised Haruto with a kiss, and furthermore, after the runaway incident by some of the boys, she admits that if Haruto also ran away, she "absolutely won't like it".


 * Nao Chikura (千倉名央)
 * Another one of Ayumi's friends and classmates, Nao is somewhat envious of Kei's attention. Along with Koyoi, she, for a while, stops walking home with Ayumi in fear of Misao. Being a member of the art club, she came to admire the artist who made the painting of a Sakura tree, Renjou Yukito, and after meeting him, she asked him to assist her in her painting. However, upon his graduation, he left Japan, leaving her broken-hearted. When she learned about Hiroyuki Sogabe's feelings towards her, she became close to him. But it is hinted that she still holds strong feelings towards Yukito at the end of the series and it is stated by the author, Mizuki Kawashita herself that weather Chikura will choose Sogabe over Yukito or remain her feelings to Yukito has become an unsolved mystery.
 * Another one of Ayumi's friends and classmates, Nao is somewhat envious of Kei's attention. Along with Koyoi, she, for a while, stops walking home with Ayumi in fear of Misao. Being a member of the art club, she came to admire the artist who made the painting of a Sakura tree, Renjou Yukito, and after meeting him, she asked him to assist her in her painting. However, upon his graduation, he left Japan, leaving her broken-hearted. When she learned about Hiroyuki Sogabe's feelings towards her, she became close to him. But it is hinted that she still holds strong feelings towards Yukito at the end of the series and it is stated by the author, Mizuki Kawashita herself that weather Chikura will choose Sogabe over Yukito or remain her feelings to Yukito has become an unsolved mystery.


 * Mamoru Zaitsu (財津衛)
 * A cheerful boy who dreams of being a paramedic, Ayumi falls for Mamoru quickly when he offers to take her to the nurse. Although he is in Ayumi's class, Ayumi only realizes that he is in fact Misao's younger brother a day after she meets Misao. He is somewhat taken back by Ayumi; he believes she is more fearsome than she may appear.  Furthermore, despite Ayumi's feelings, Mamoru has a crush on his next door neighbor Misaki Yamamoto. Misaki sees Mamoru more as a little brother than anything else. He later runs away with Kusuda and Sogabe after he was turned down by Misaki. Later he has a change of heart after realizing he made Ayumi cry due to his actions. He shares a passing resemblance to Kojima, a character from another of Kawashita's work, Lilim Kiss, as well as Manaka Junpei from Ichigo 100%.
 * A cheerful boy who dreams of being a paramedic, Ayumi falls for Mamoru quickly when he offers to take her to the nurse. Although he is in Ayumi's class, Ayumi only realizes that he is in fact Misao's younger brother a day after she meets Misao. He is somewhat taken back by Ayumi; he believes she is more fearsome than she may appear.  Furthermore, despite Ayumi's feelings, Mamoru has a crush on his next door neighbor Misaki Yamamoto. Misaki sees Mamoru more as a little brother than anything else. He later runs away with Kusuda and Sogabe after he was turned down by Misaki. Later he has a change of heart after realizing he made Ayumi cry due to his actions. He shares a passing resemblance to Kojima, a character from another of Kawashita's work, Lilim Kiss, as well as Manaka Junpei from Ichigo 100%.


 * Etsu Kusuda (楠田悦)
 * He is an unattractive, short and perverted friend of Mamoru's. His talent is putting girls to sleep with lame puns. He doesn't see much in Ayumi (though she wanted to see her in a cheerleader outfit), but he is very interested in Misaki; he is nearly obsessed with her. He seems undaunted by Kei's good looks, and with his "Kappa-like" face, they tend to bicker a lot. It's clear that he has more feelings for Kei than he lets on. He runs away from home with Mamoru and Sogabe, because he regrets saying he hates Kei. In the end, he confesses to Kei and finds his feelings reciprocated.
 * He is an unattractive, short and perverted friend of Mamoru's. His talent is putting girls to sleep with lame puns. He doesn't see much in Ayumi (though she wanted to see her in a cheerleader outfit), but he is very interested in Misaki; he is nearly obsessed with her. He seems undaunted by Kei's good looks, and with his "Kappa-like" face, they tend to bicker a lot. It's clear that he has more feelings for Kei than he lets on. He runs away from home with Mamoru and Sogabe, because he regrets saying he hates Kei. In the end, he confesses to Kei and finds his feelings reciprocated.


 * Haruto Terai (寺井)
 * A member of the tennis club at school, Terai has little athletic ability. However, with Dobashi's assistance, he manages to become a somewhat decent athlete.  During that time, he has fallen for Dobashi, but due to her (inadvertent) teasing, plus the fact that she avoided holding hands with him (to which she revealed that she found it embarrassing to do so), he is unsure of their relationship. Eventually, he gets a kiss from Dobashi, which affirms their relationship.
 * A member of the tennis club at school, Terai has little athletic ability. However, with Dobashi's assistance, he manages to become a somewhat decent athlete.  During that time, he has fallen for Dobashi, but due to her (inadvertent) teasing, plus the fact that she avoided holding hands with him (to which she revealed that she found it embarrassing to do so), he is unsure of their relationship. Eventually, he gets a kiss from Dobashi, which affirms their relationship.


 * Hiroyuki Sogabe (曽我部 弘之)
 * A friend of Kusuda, Sogabe is a bit of a delusional character, as well as a little narcissistic. He likes Nao and tries to get close to her to create an opportunity for her to confess to him. He shows his insecurities when Nao shows interest towards Yukito Renjou, an artist and graduated student from their school. He runs away from home because of this (although only for two days) with Kusuda and Mamoru. After he loudly conveys his feelings towards Nao such that she hears it (after she and the other girls pursue the runaways), the two become close. Near the end of the series, he cuts his hair in order to clean himself up.
 * A friend of Kusuda, Sogabe is a bit of a delusional character, as well as a little narcissistic. He likes Nao and tries to get close to her to create an opportunity for her to confess to him. He shows his insecurities when Nao shows interest towards Yukito Renjou, an artist and graduated student from their school. He runs away from home because of this (although only for two days) with Kusuda and Mamoru. After he loudly conveys his feelings towards Nao such that she hears it (after she and the other girls pursue the runaways), the two become close. Near the end of the series, he cuts his hair in order to clean himself up.


 * Soako Andou (安藤そあこ)
 * A second year middle school student, Soako is the heroine of the four-part Omake at the end of each printed volume of Hatsukoi Limited. The first introduction of Soako is when she is late for school. Unfortunately for Soako, in her lateness, she has forgotten to put on underwear. The story follows her throughout the day, and all the problems that she has. She was, however, helped by Mamoru at the end of the last omake chapter, which made her fall for him (to Ayumi's dismay).
 * A second year middle school student, Soako is the heroine of the four-part Omake at the end of each printed volume of Hatsukoi Limited. The first introduction of Soako is when she is late for school. Unfortunately for Soako, in her lateness, she has forgotten to put on underwear. The story follows her throughout the day, and all the problems that she has. She was, however, helped by Mamoru at the end of the last omake chapter, which made her fall for him (to Ayumi's dismay).


 * Sumire Fudounomiya (不動宮すみれ)
 * A middle school student who is the head of the Theatre Club. She is determined on producing the best stage-performance since her taking the position. She has hers sights set on making Kusuda join the production due to his kappa-like looks and will resort to any means necessary (her large breasts) to achieve it.
 * A middle school student who is the head of the Theatre Club. She is determined on producing the best stage-performance since her taking the position. She has hers sights set on making Kusuda join the production due to his kappa-like looks and will resort to any means necessary (her large breasts) to achieve it.

High school students

 * Misao Zaitsu (財津操)
 * With a monstrous face and a huge body, Misao is feared by anyone who sees his face or knows his name (with the exception of his childhood friend and neighbor, Misaki Yamamoto). As expected, he is a capable fighter with plenty of enemies.  However, he is also unexpectedly shy; being unable to convey his feelings through words, he writes his confession on a note, and he is unable to bring himself to even say Ayumi's name.  He fell for Ayumi when he saw her picture while looking through his brother's class photos. After Ayumi made him realize that he scares her, he decided to watch over her at a distance. At the end when Ayumi realizes his good intentions, she tells him her "answer", that she will need to decide between him and his brother Mamoru. Misao understands this, and also decides Mamoru is his rival. He is a stark 194cm (6'4") tall. He seems to be similar to Migishima, another character from Kawashita's work, Strawberry 100%, due to his intimidating presence despite his good intentions.
 * With a monstrous face and a huge body, Misao is feared by anyone who sees his face or knows his name (with the exception of his childhood friend and neighbor, Misaki Yamamoto). As expected, he is a capable fighter with plenty of enemies.  However, he is also unexpectedly shy; being unable to convey his feelings through words, he writes his confession on a note, and he is unable to bring himself to even say Ayumi's name.  He fell for Ayumi when he saw her picture while looking through his brother's class photos. After Ayumi made him realize that he scares her, he decided to watch over her at a distance. At the end when Ayumi realizes his good intentions, she tells him her "answer", that she will need to decide between him and his brother Mamoru. Misao understands this, and also decides Mamoru is his rival. He is a stark 194cm (6'4") tall. He seems to be similar to Migishima, another character from Kawashita's work, Strawberry 100%, due to his intimidating presence despite his good intentions.


 * Yuuji Arihara (有原有二)
 * He is Ayumi's older brother. He can be described as somewhat callous and rude. For example, he steals her cookies (even gives them a rating, given Ayumi's poor cooking and baking) and barges into her room without knocking.  Like all other guys at his school, he cowers at hearing the name of Misao Zaitsu, and is under the impression that his sister has fallen for Misao. When Misaki starts to show her interest in him, he is puzzled as why someone such as her would like someone like him. They seem to be a couple at the end.
 * He is Ayumi's older brother. He can be described as somewhat callous and rude. For example, he steals her cookies (even gives them a rating, given Ayumi's poor cooking and baking) and barges into her room without knocking.  Like all other guys at his school, he cowers at hearing the name of Misao Zaitsu, and is under the impression that his sister has fallen for Misao. When Misaki starts to show her interest in him, he is puzzled as why someone such as her would like someone like him. They seem to be a couple at the end.


 * Misaki Yamamoto (山本岬)
 * A first year in high school, Misaki is close friends with Meguru and Yuu, as well as the next door neighbor and childhood friend of the Zaitsu brothers. She has a very open relationship with her neighbors, and even comes into Mamoru's room through his window, and is the only character in the series who's not afraid of Misao (in fact she often has casual conversations with him). She somehow knows submission techniques, and can perform them instinctively in her sleep. Though she claimed she had no interest in relationships at the moment, she developed an interest for Yuuji Arihara when he shoved a lollipop in her mouth (showing an example to his friend, Yoshihiko Bessho). But although she likes Yuuji, she is not used to feeling vulnerable around boys, because she's usually cool and level headed. When Yuuji begins to express his interest in her (In the same way she did to him), it makes her shy and unsettled, so she tells Arihara to leave her alone. He later explains that love is about letting people see your other sides as well, not just your tough side. They seem to be dating after the series end. It was also revealed that being an only child, she's quite envious at those who have siblings, and thus, as part of her attraction to Yuuji, she also takes a liking to his younger sister Ayumi, treating her as a younger sister of her own.
 * A first year in high school, Misaki is close friends with Meguru and Yuu, as well as the next door neighbor and childhood friend of the Zaitsu brothers. She has a very open relationship with her neighbors, and even comes into Mamoru's room through his window, and is the only character in the series who's not afraid of Misao (in fact she often has casual conversations with him). She somehow knows submission techniques, and can perform them instinctively in her sleep. Though she claimed she had no interest in relationships at the moment, she developed an interest for Yuuji Arihara when he shoved a lollipop in her mouth (showing an example to his friend, Yoshihiko Bessho). But although she likes Yuuji, she is not used to feeling vulnerable around boys, because she's usually cool and level headed. When Yuuji begins to express his interest in her (In the same way she did to him), it makes her shy and unsettled, so she tells Arihara to leave her alone. He later explains that love is about letting people see your other sides as well, not just your tough side. They seem to be dating after the series end. It was also revealed that being an only child, she's quite envious at those who have siblings, and thus, as part of her attraction to Yuuji, she also takes a liking to his younger sister Ayumi, treating her as a younger sister of her own.


 * Yuu Enomoto (江ノ本夕)
 * The focus of Chapter 3. Yuu is good friends with Meguru and Misaki, and is also Kei's older sister. She is a cheery girl who never hesitates to make friends. Although she appears to be a little ditsy, she carries an avid interest for just about everything, making her very knowledgeable on a variety of subjects. As a result, she, like her sister, garners a lot of attention from many guys. However, whether its being oblivious or just nonchalant, she doesn't seem to mind being friendly with all of them. She also seems to be younger than her little sister, because of her petite frame and more innocent personality.
 * The focus of Chapter 3. Yuu is good friends with Meguru and Misaki, and is also Kei's older sister. She is a cheery girl who never hesitates to make friends. Although she appears to be a little ditsy, she carries an avid interest for just about everything, making her very knowledgeable on a variety of subjects. As a result, she, like her sister, garners a lot of attention from many guys. However, whether its being oblivious or just nonchalant, she doesn't seem to mind being friendly with all of them. She also seems to be younger than her little sister, because of her petite frame and more innocent personality.


 * Meguru Watase (渡瀬めぐる)
 * Meguru is a close friend of both Misaki and Yuu. In middle school, she was a national champion in swimming, making her a reserve candidate for the Olympics.  However, Meguru quits swimming when she enters high school because her breasts grew too large and attract too much attention when she's in her swimsuit.  Fortunately, those who are openly attracted to her large breasts don't include Takei, whom Meguru secretly likes. She also wears small bras in attempt to make her breasts look smaller. Her friends encourage her to not be ashamed of them, and not hiding them. She eventually joins the school swimming team, at first to save the team from closure (because it had only five members and one of them quit) and taking the position as team manager, and, after some prodding from Takei, eventually as one of the swimmers.Bears a Little Resemblance to Wakaba Fujimiya from Wind: A Breath Of Heart
 * Meguru is a close friend of both Misaki and Yuu. In middle school, she was a national champion in swimming, making her a reserve candidate for the Olympics.  However, Meguru quits swimming when she enters high school because her breasts grew too large and attract too much attention when she's in her swimsuit.  Fortunately, those who are openly attracted to her large breasts don't include Takei, whom Meguru secretly likes. She also wears small bras in attempt to make her breasts look smaller. Her friends encourage her to not be ashamed of them, and not hiding them. She eventually joins the school swimming team, at first to save the team from closure (because it had only five members and one of them quit) and taking the position as team manager, and, after some prodding from Takei, eventually as one of the swimmers.Bears a Little Resemblance to Wakaba Fujimiya from Wind: A Breath Of Heart


 * Uemura (上村)
 * A classmate of Misaki and Yuu, he has dreamed of being a mangaka since he was 5 years old. He decides to use Yuu as the model for a story he is thinking up, and Yuu inadvertently becomes the first one to find out about his passion.  He receives a lot of support from Yuu, and eventually becomes more interested on becoming her boyfriend than writing manga.  Still, he is faced by the challenges he face with manga, as well as the competition for Yuu's attention.


 * Yoshihiko Bessho (別所良彦)
 * A first year in high school, Yoshihiko is Koyoi's older brother, with whom she is smitten. However, he does not return her level of affection, and is often annoyed by it. He is in love with Misaki, whom, to his dismay, likes his friend Arihara, but they are in friendly terms such that she often confides in him about boys.
 * A first year in high school, Yoshihiko is Koyoi's older brother, with whom she is smitten. However, he does not return her level of affection, and is often annoyed by it. He is in love with Misaki, whom, to his dismay, likes his friend Arihara, but they are in friendly terms such that she often confides in him about boys.


 * Kazuma Chikura (千倉一真)
 * Nao's older brother, he is classmates with Yoshihiko and Yuuji. To his dismay, all three of their younger sisters are coincidentally friends.


 * Gengorou Takei (武居源五郎)
 * Upperclassman who tries to persuade Meguru to join the swimming club at every opportunity. He challenged Meguru to a backstroke contest (to persuade her to join the team) and loses. Takei was Meguru's childhood friend - it is mentioned that they've taken swimming together since they were children. He finally succeeds in getting Meguru to join the swimming club as a star player after he admits to liking her as a girl rather than merely as a champion swimmer.
 * Upperclassman who tries to persuade Meguru to join the swimming club at every opportunity. He challenged Meguru to a backstroke contest (to persuade her to join the team) and loses. Takei was Meguru's childhood friend - it is mentioned that they've taken swimming together since they were children. He finally succeeds in getting Meguru to join the swimming club as a star player after he admits to liking her as a girl rather than merely as a champion swimmer.


 * Yukito Renjou (連城由紀人)
 * An artist, whom drew the Sakura painting which Nao is inspired at. He used to attend the middle school which Nao goes to. Presently, he goes to a prestigious high school called Kaitei High School and is in his graduating year. He became close to Nao after she finds out he made the painting she often looked at. Upon his graduation though, he left Japan.
 * An artist, whom drew the Sakura painting which Nao is inspired at. He used to attend the middle school which Nao goes to. Presently, he goes to a prestigious high school called Kaitei High School and is in his graduating year. He became close to Nao after she finds out he made the painting she often looked at. Upon his graduation though, he left Japan.


 * Nanoka Kyuuma (久間菜の花)
 * A first year in highschool, and Meguru's self-proclaimed rival in swimming since middle school. She shows up to challenge Meguru to a swimming race and beats her, making Meguru unsure of herself, and is also influential in getting her back into swimming. Her small stature makes people think she is a primary school student. Meguru calls her Q-chan, a nickname Nanoka hates.
 * A first year in highschool, and Meguru's self-proclaimed rival in swimming since middle school. She shows up to challenge Meguru to a swimming race and beats her, making Meguru unsure of herself, and is also influential in getting her back into swimming. Her small stature makes people think she is a primary school student. Meguru calls her Q-chan, a nickname Nanoka hates.

Manga
Hatsukoi Limited was serialized by Shueisha in the Japanese shōnen manga magazine Weekly Shōnen Jump from October 1, 2007 to May 26, 2008. The 32 chapters were collected in four bound volumes. Each chapter is a separate story following one or more of the eight main characters. The series is licensed in Hong Kong by CultureCom Comics and in Taiwan by Tong Li Publishing.

Drama CD
A drama CD adaptation was released by Shueisha on 16 February 2009.

Light novel
A light novel adaptation written by Sawako Hirabayasi called Winter Photography (ウィンター·フォトグラフィー) (ISBN 978-4-08-703200-0) was published by Shueisha on 23 March 2009.

Anime
The anime television series adaptation was produced by J.C.Staff and directed by Yoshiki Yamakawa, with character designs by Tomoyuki Shitaya. The opening theme is "Future Stream" by sphere, and the ending theme is "Hatsukoi Limited" by marble. The series debuted on April 11, 2009 on in Japan on the BS11 cable channel, and completed on June 27, 2009 with the twelfth episode.

Reception
The first volume of First Love Limited reached number 10 on the Tohan list of best-selling manga in the week it was released.

The opening episode was rated 4 out of 5 by a reviewer at Anime News Network, who described it as "surprisingly funny and even occasionally sweet" despite "a typical set-up and an overused plot device." Another gave it 2.5 out of 5, saying "this would be a lot more appealing if the plot weren't so cut-and-dried and the characters weren't so transparent," while a third gave it 3 ½, citing the episode's sensitivity to the character's emotions and that the "female cast is downright delectable, the fan-service lovingly animated, and the overall look realistic."